Kim Kardashian West’s ‘Kimono’ line – Cultural appropriation or outrage marketing?

The severe backlash under the hashtag #KimOhNo has aggregated several angry tweets, mostly from Japanese users on Twitter, trolling Kim for her misuse of the word and of cultural appropriation.

Kim Kardashian's ill-fitting trademark sparks 'KimOhNo' backlash

Kim K.'s KIMONO Brand Was Not a Mistake. It Was Outrage Marketing.

Kim Kardashian West Slammed Over 'Kimono' Line

Kim Kardashian will rename her “Kimono” shapewear line backlash - Vox

Kim Kardashian is reportedly concerned over Kanye West's recent

Kim Kardashian Slammed for Cultural Appropriation for Calling Her

Kim Kardashian West changes name of shapewear line after

Kim Kardashian accused of cultural appropriation — again — over name of shapewear line

Kim Kardashian stands by 'Kimono' line despite appropriation