Inside Draper James' new holiday-focused SMS strategy - Glossy

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Draper James debuted an SMS strategy update called DJElf—a concierge that customers can text to get guidance on finding the perfect gift.

Inside Draper James' new holiday-focused SMS strategy - Glossy

Inside Draper James' new holiday-focused SMS strategy - Glossy

Inside Draper James' new holiday-focused SMS strategy - Glossy

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