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One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.
Under Armour's History, From the Beginning to Success and Uncertainty.
Brand Report: Under Armour
The Diesel Clothing Brand Story
How Under Armour Lost Its Edge - The New York Times
Brand Report: Under Armour
Intrapreneurial Tales: The Triumphs and Trials of Sony and Kodak
I Will vs. Just Do It: The Under Armour Success Story
Brand Report: Under Armour
Nike & Under Armour (SKEMA Business School) on Tumblr
THE ONLY WAY IS THROUGH
Under Armour unifies content with Adobe Experience Manager.
The Beauty of Success: Start, Grow, and Accelerate Your Brand
international marketing brazil and Under Armour
Under Armour's First Female CEO Linnartz Aims to Revive Brand
