Inside Shein strategy for winning over Gen-Z shoppers and designers

As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.

Generation Z Has a New Favourite Shopping App: Shein

Shein's marketing strategy: behind the scenes of its global success

Why GenZ Loves SHEIN : Social Media Marketing – Teaching Social Media

Shein Is the World's Most Downloaded Shopping App. Why Aren't Retailers Worried? - Barron's

Shein wants in with fashion students. Not so fast

Inside Shein strategy for winning over Gen-Z shoppers and designers

SHEIN's Head of Strategy on Setting (and Achieving) Firmer ESG Goals

How TikTok, Shein and Temu Are Changing the Look of E-Commerce

With A Revenue Target Of $58.5 Billion In 2025, Luxury Can't Ignore Shein's Skyrocketing Success