Inside Lillyland: This Is Why Women Are Obsessed With Lilly

What is it about KOP-based Lilly Pulitzer’s preppy resortwear that’s inspired a renewed cult-like devotion and multimillion-dollar profits? Our color-averse editor heads to Palm Beach to find out.

Introducing Lilly Land, a fragrance inspired by Byredo Casablanca Lily that will take your senses on a journey of pure bliss. Imagine the sweet aroma

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