ICC T20 World Cup- Brands and Sports Marketing

World Cup in the festive months: A win-win for brands?

ICC Champions Trophy to change from 50-over format to being a T20 tournament?

Brands Cash In At The Cricket World Cup - SponsorUnited

Opinion How investing in brand will see The Hundred smash new boundaries - SportsPro

Pernod Ricard India - Royal Stag x ICC t20 Cricket World Cup, Xtendr

West Indies cash in as ICC revokes 18-year ban on kit betting sponsors, Cricket

ICC T20 World Cup- Brands and Sports Marketing

TAM Sports: Ad Volumes per match during ICC T20 WC 2021 saw growth of 19% compared to ICC T20 WC'16 - MediaBrief

Disney Star onboards 26 sponsors for ICC World Cup 2023, Marketing & Advertising News, ET BrandEquity

Cricket and Commerce: The Economic Powerplay of the ICC World Cup 2023 in India - smallcase