The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

Let’s consider a situation: You go to the movies and you are lining up to buy some popcorn. You can buy a small popcorn for 3€ or a large one for 5€. On the one hand, you want a decent amount of…

The Decoy Effect - Customer Camp

The Decoy Effect. How overpriced options change our perspective., by Georgie Agnew

Decoy Effect

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Shot #16 : The Decoy Effect in Marketing - by Luv

The Decoy Effect: Your Secret Weapon in Marketing

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