How did Kim Kardashian's Skims shapewear line get valued at US$1

The two-year-old shapewear brand introduced loungewear in 2020, then Covid-19 hit and WFH became the new normal – now Skims has joined the unicorn club
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Kim Kardashian’s shapewear company has joined the unicorn club. 

How did Kim Kardashian's Skims shapewear line get valued at US$1 billion? The brand introduced loungewear before Covid-19 hit and demand for WFH-friendly outfits spiked

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Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category

Kim Kardashian – News, Research and Analysis – The Conversation – page 1