How Tweens Took Over the Beauty Aisle

Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.
Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.

Beauty tips for tweens discovering skincare and makeup - The Globe

Beauty is child's play: 80% of US tweens use beauty and personal

Beauty is child's play: 80% of US tweens use beauty and personal

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Tweens are obsessed with skin care – but is it safe for kids

Tweens are flooding beauty stores like Sephora and Ulta looking