4.8 (190) In stock
JCPenney was once an e-commerce leader. Then the department store made a series of strategic missteps. During its most recent quarterly earnings report, the company posted $3.4 billion in sales, an 8% decrease from the same period a year earlier. Meanwhile, the company owes $4 billion in debt. Now, it's filing for bankruptcy. How did JCPenney get here? Looking at its failed digital strategy helps illuminate some bigger systemic problems.
Done Chasing Millennials, J.C. Penney Tries to Win Back Moms
J.C. Penney (JCP) Earnings: Time to Turn Around the Turnaround - Bloomberg
CQ Researcher - The Changing Retail Landscape
Jcpenney Kingsport, TN Last Updated October 2023 Yelp, 51% OFF
How JCPenney's E-commerce Strategy Ultimately Faltered, 45% OFF
the 2007 e-commerce market research handbook - Fontbonne
JC Penney Looks to Woo Older Female Consumers to Reenergize Brand
Becoming a Retail Radical Remarkable Retail Podcast
JCPenney and Bold Insights on Its Dying Business Model
Yahoo Finance - Stock Market Live, Quotes, Business & Finance News
Jcpenney Kingsport, TN Last Updated October 2023 Yelp, 51% OFF
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book - Multichannel Merchant
