Guess Targets Gen Z and Men's Style Needs with New Jeans Brand

Guess? Jeans brand will address the men's business casual office fashion movement “head on,” said Carlos Alberini, Guess Inc. CEO.

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New Guess Jeans Brand to Launch at Pitti Uomo

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What are your thoughts on 2023 gen z fashion? : r/Xennials

What does the GenZ really want? - Harpers bazaar

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Millennials Don't Know What to Wear. Gen Z Has Thoughts. - The New York Times