Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

The viral challenge put forward by wool& has attracted more than 1,000 women so far and asks customers to wear the same merino wool dress for 100 days in exchange for a £70 voucher.

Bass Coast mum completes 100 Day Dress Challenge with focus on sustainability - ABC News

100 days in one dress — wool

I will wear the same dress for 100 days. Follow me on my journey. #woo

Middle school librarian wears same dress for 100 straight days

100 Day Dress Challenge — wool

Dress you can wear for 100 DAYS without washing it!

Alison Cairns's Instagram, Twitter & Facebook on IDCrawl

I'm Wearing a Dress 100 Days in a Row - One True Sentence

100 days in one dress — wool