After Jabong, Flipkart owned Myntra acquires majority stake in Hrithik Roshan's brand HRX

It seems Flipkart owned online fashion retail outlet Myntra is on an acquisition spree, in a bid to curb all competition and become the sole leader in the market. We saw the eCommerce giant acquire Jabong last month USD 70 million.It hasn't been a whole month since then and Myntra is yet again in news for buying out majority stakes in Hrithik Roshan and Exceed Entertainment owned active lifestyle brand HRX.

Flipkart owned 'Myntra' acquires majority stake in Hrithik Roshan owned 'HRX

Myntra to buy Hrithik Roshan's HRX brand

Superstar Hrithik Roshan's HRX pioneers brand-led live shopping experience on Myntra's EORS-15

Is a dot-com bubble shaping up in general merchandise retailing?

Myntra buys a 51% stake in Hrithik Roshan's lifestyle brand HRX, ET BrandEquity

Many Options] HRX by Hrithik Roshan Men's Jacket Up to 85% Off Start from Rs.599 - Flipkart

and all things colorful

and all things colorful

and all things colorful

Hrithik Roshan launches his own casual wear brand HRx - The Economic Times

Myntra looking positive to obtain major stakes in Hrithik's HRX - Indian Retailer

Myntra to acquire Hrithik Roshan's HRX to boost revenue from private labels

Flipkart to acquire Myntra stake in potential Rs 2,000 cr deal - The Hindu