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Move comes four years after a major relaunch of Tesco’s £1bn value range under Philip Clarke
Tesco ditches 20-year Value range and replaces it with Everyday Value
Carrefour pulls PepsiCo products over price hikes
Bertie's Bakery expands after securing major Tesco deal, News
Tesco revamps own-label range in fight against discounters, Tesco
Tesco recalls frozen peas due to possible contamination of an unknown type of berry - Which? News
Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn
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My quest to find the budget supermarket range that does it best
Tesco BrandStruck: Brand Strategy / Positioning Case Studies
Tesco launches two new food ranges as it phases out Eveyrday Value
Fake farm names and price cuts boost Tesco: Rebrand of fresh produce helps sales to increase by 5%
Barry Callebaut joins Dutch duo's launch of sustainable mass-market chocolate to end child labor
Tesco launches new fresh lines to ensure that customers never need to shop anywhere else - Soult's Retail View
In pictures: Tesco launches value 'Farm' brands across store estate, Gallery
