Exclusive: Alo taps Blackpink's Jisoo as its newest ambassador

On Wednesday, Alo announced Jisoo as the spokesperson for its spring 2024 campaign. Speculation about whether the mononymous Blackpink star was in cahoots with the L.A.-based activewear brand started months ago, when Jisoo started appearing in the brand's apparel, sometimes from head-to-toe.

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BLACKPINK's Jisoo becomes the new face of apparel brand Alo

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self-portrait Taps Jisoo As Newest Brand Ambassador

Exclusive: Alo taps Blackpink's Jisoo as its newest ambassador