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On Wednesday, Alo announced Jisoo as the spokesperson for its spring 2024 campaign. Speculation about whether the mononymous Blackpink star was in cahoots with the L.A.-based activewear brand started months ago, when Jisoo started appearing in the brand's apparel, sometimes from head-to-toe.
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self-portrait Taps Jisoo As Newest Brand Ambassador
Exclusive: Alo taps Blackpink's Jisoo as its newest ambassador