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Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.
e.l.f. TikTok Challenge — Movers+Shakers
Elf Cosmetics' TikTok Campaign Results, elf makeup
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Elf Cosmetics TikTok Challenge
How E.l.f. Beauty beat the trend and sold cosmetics in a pandemic
Elf Cosmetics' TikTok Campaign Results
e.l.f. Beauty 2023 Impact Report
21 Best TikTok Beauty Products 2023: E.L.F. , Maybelline, The
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