Dupes offer cheap fashion to Canadians, but small businesses say

Online shoppers are embracing "dupes": products that look exactly like big brand-name items but are much cheaper. But while some consumers say they shouldn’t be shamed for wanting something more affordable, some small businesses say the knock-offs hurt their bottom line.
Online shoppers are embracing dupes: products that look exactly like big brand-name items but are much cheaper. But while some consumers say they shouldn’t be shamed for wanting something more affordable, some small businesses say the knock-offs hurt their bottom line.

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Gen Z Is the 'Dupe' Generation

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Shoppers are stuck in a dupe loop

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