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When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
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The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
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Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ
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