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When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine
Men increasingly consider Lululemon a quality brand
Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance
Lululemon: The Fitness Brand Designed For Real Life, The Journal
The hot new retail startup from Lululemon's design guru - The Globe and Mail
33 best Lululemon Cyber Monday deals 2023: up to 60% off
Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ
Lululemon: From Niche Market Pioneer to Apparel Ubiquity - Technology and Operations Management
lululemon manifesto — Story
The Brand Story: Lululemon - MarcomCentral
