Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

Start - Tharawat Magazine

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

Building a Next Generation Tech Gathering: The STEP Conference - Tharawat Magazine

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine