Control Groups

OverviewMarketing teams typically run various campaigns and journeys to onboard, convert, and retain their users. However, it is hard to measure the efficacy of these campaigns and journeys independently. For example, was the increase in purchases today due to the reminder email we sent last night

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Control Groups in Mobile Marketing and Testing

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What Is a Control Group?

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Do you really need a control group?

What is a control group?

Section 5.3: True Experiments