PDF] Conceptualizing, Measuring, and Managing Customer-Based Brand

PDF) Customer-based brand equity: a literature review

Conceptualizing, Measuring, and Managing Customer-Based Brand

PPT - Marketing Communications Challenges: Enhancing Brand Equity

CUSTOMER BASED BRAND EQUITY

PDF] Measuring customer‐based brand equity: empirical evidence

IJOPM Vol. 43, Issue 3, 2023

PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

The Impacts of Customer Engagement on Brand Equity in E-Commerce

Measuring customer‐based brand equity

Measuring Brand Health to Improve Top-Line Growth

Managing the consumer-based brand equity process: A cross-cultural