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Generation Z has emerged as a population increasingly worthy of attention, especially now as its older members enter young adulthood. Here’s what we know about their characteristics.
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What Are the Core Characteristics of Generation Z? - The Annie E. Casey Foundation
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Generation Z Characteristics, Values and Habits • The Shelf
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For Gen Z, TikTok Is the New Search Engine - The New York Times
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Secrets of Gen Z Consumer Behavior - Blog