22 Push-Ups for a Cause': Depicting the Moral Self via Social Media Campaign #Mission22

Introduction In 2016, the online cause #Mission22 went viral on social media. Established to raise awareness about high suicide rates among US military veterans, the campaign involves users posting a video of themselves doing 22 push-ups for 22 days, and on some platforms, to donate and recruit others to do the same. Based on a ‘big data’ analysis of Twitter data

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22 Pushup Challenge

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Mission 22 on X: 📅 July Pushup Challenge: 👊 Do 2,200 Pushups ❤️ Support the fight against Veteran suicide There's still time to join! Set up your Facebook fundraiser to get ready

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22 Pushup Challenge

22 push-ups for a cause': Depicting the moral self via social media campaign #Mission22

22 Pushup Challenge

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22 Pushup Challenge