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Introduction In 2016, the online cause #Mission22 went viral on social media. Established to raise awareness about high suicide rates among US military veterans, the campaign involves users posting a video of themselves doing 22 push-ups for 22 days, and on some platforms, to donate and recruit others to do the same. Based on a ‘big data’ analysis of Twitter data
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22 Pushup Challenge
Making Men Moral: Civil Liberties and Public Morality (Clarendon Paperbacks): George, Robert P.: 9780198260240: : Books
The Push-Up Challenge
22 Pushup Challenge - Wikipedia
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22 push-ups for a cause': Depicting the moral self via social