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My first job out of college was working at a consulting firm called Markowitz & McNaughton Inc. (MMI) in the DC area. We did primary market research for our clients, mostly Fortune 500 and similar international firms. Essentially, this meant calling customers, competitors, suppliers, and oth
This site supports a book, The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups. In this book, we explore the set of human, technical, and market factors that combined to result in the sinking of the Titanic, one of our most tragic historical maritime disasters. We draw on lessons learned, as well as case studies of successful and failed businesses, to show similar patterns for entrepreneurial ventures–and how hidden debts accumulated early in the life of even the most promising startup can subsequently sink them. We then offer suggestions for the entrepreneur on how to identify and manage these hidden debts.
The Secret of How the Titanic Sank
How to Find the Titanic Sub Before It's Too Late
CBS correspondent David Pogue responds to Titanic submersible misinformation
It's time to move on from Titanic': As the U.S. tries to block
Titanic Secrets and Little-Known Facts
Titanic Still Afloat in Public Imagination · Angelo State University
Titanic submarine missing: There's a booming industry of
The Titanic Never Sank: The Big Conspiracy, And Why It's Nonsense
Despite the warning 'Iceberg, Right Ahead!' the Titanic was doomed
