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The campaign, featuring Serena Williams, was created by The Monkeys, and directed by Revolver’s Leilani Crocher. The series of spots highlights that there are many challenges that still hold women back and that the right bra should support them to feel better prepared to take on whatever life sends their way.
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A bra can't change the world, but a good one can support you through it. That's why Berlei is and always will be, In Support of You. #BerleiAus
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Women, these five things happen when you STOP wearing a bra!