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An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.
How to Identify Your Brand's Value Proposition, by Jones + Waddell, The Startup
Product/Business Archives - House of van Schneider
House of van Schneider
LANDCRUISER BRAND MOVIE, Entry
Product/Business Archives - House of van Schneider
Address emotional and functional needs in every customer journey to build trust & value in your brand - New Digital Age
What is Emotional Branding and How to Use it Effectively
House of van Schneider
House of van Schneider
