Brandy Melville: The Controversial Brand that Sells Exactly What

Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."

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One size will never fit all - The Paisano

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1994105wangyue Ewha [Brand Communication]

New HBO documentary Brandy Hellville & The Cult Of Fa

SELLING Brandy Melville Summer COLLECTION! - Tops & blouses

Why is Brandy Melville so controversial in the retail industry? - Quora

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Teens Love This Brandy Melville Niagara Falls Sweatshirt

Ewha [Brand Communication], [이화여자대학교 – 브랜드 커뮤니케이션 프로젝트 클래스]

Why does Brandy Melville do only one size clothing? - Quora

Why do people hate Brandy Melville for specializing in petite clothing, but are okay with stores like Lane Bryant? - Quora