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We worked with Hot Chillys, creator of the original base layer, to refashion their brand by revisiting their roots. A top to bottom refresh of their voice, visual expressions and packaging led to 35% sales growth two years in row.
Logopond - Logo, Brand & Identity Inspiration (Chillys)
Hot Chillys Brand Strategy, Identity and Packaging Design — Found Brand Agency
Hot Chillys Brand Strategy, Identity and Packaging Design — Found Brand Agency
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How Chilly's is moving from bottles to being a lifestyle brand
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How Chilly's is moving from bottles to being a lifestyle brand
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Hot Chillys Originals II Youth Base Layer Size XS (4-6) Mid Weight Crew Navy
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Hot Chillys Brand Strategy, Identity and Packaging Design — Found Brand Agency