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The maverick music artist manager-turned publisher of Rolling Stone, Variety and The Brag admits he knew little about media and “didn’t know what a media agency was” when he started his publishing business nine years ago trying to lure big brands like Lexus, Adidas and Jim Beam to the edgier end of culture. Luke Girgis is also outspoken on AI in publishing – journalists, he says, will earn “10x more” as AI moves further into content generation but only the good ones – “average journalists are going to lose their jobs, they probably should have anyway”, he says as his new music parent company, Vinyl, landed a $11m investment from billionaire WiseTech founder, Richard White, and eyes synergies from The Brag deal and expansion here and abroad.
Luke Girgis on LinkedIn: Mediaweek Australia included us in the
Luke Girgis on LinkedIn: We had $1b of budget in the room with Gary Vaynerchuk on Friday night, and…
Music, media, marketers and moguls: The Brag's maverick Rolling Stone, Variety publisher Luke Girgis plots new culture crusade with brands, offshore expansion after $8m sale to Vinyl Group
Luke Girgis on LinkedIn: We had $1b of budget in the room with Gary Vaynerchuk on Friday night, and…
Luke Girgis on LinkedIn: #magazines #printindustry #publishing #musicnews #musicbiz #musicbusiness
How MMM agility is changing at Mutinex., Mi3Australia posted on the topic
Luke Girgis on LinkedIn: The Best ARIA Awards Ever
Luke Girgis on LinkedIn: How Tone Deaf Became Australia's #1 Music Publisher - B&T
Luke Girgis on LinkedIn: Tina Arena: 'We're Here to Break Rules, Not Obey Them
Kelly Bishop (Kel Page) on LinkedIn: Max Tani (@maxwelltani) on X
Kelly Bishop (Kel Page) on LinkedIn: Max Tani (@maxwelltani) on X
Linda Jenkinson on LinkedIn: Vinyl Group to Acquire The Brag Media, Publisher of Rolling Stone Australia
Luke Girgis on LinkedIn: The big lesson that Michael Taylor taught
