Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company

Handbag and luggage maker Vera Bradley is the No. 1 midsize company for employees, a Forbes and Statista analysis finds. And the secret behind its worker-focused culture lies within cofounder Barbara Bradley Baekgaard, and a commitment to “keep the F in Fun.”

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About Us – Vera Bradley

Barbara Bradley Baekgaard