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Mumbai: Research indicates that 1 out of every 3 girls quit playing sports when puberty hits versus 1 out of 10 boys. To drive home this point, Blissclub - an activewear brand for women - launched a 2-day campaign #SportThatGirl on LinkedIn. On day 1, female employees from LinkedIn changed their designations to indicate a career in sports. Feeds were flooded with new job updates. The objective of this campaign is to prevent women from giving up on sports and eliminate the associated stigma.
Blissclub
BlissClub is one of the youngest and only activelife wear brands on LinkedIn's Top Startups of 2022 – ThePrint – ANIPressReleases
Campaign - New Launches
Campaign - New Launches
Blissclub
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MAM Indian Television Dot Com
Attention, girlfriends! Women's activewear brand, Blissclub has launched its new store in Bandra
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Blissclub champions uninterrupted fitness for women, Advertising
