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Walmart, JCPenney, Hudson's Bay and even Meijer are investing in new private-label fashion to diversity their merchandise mix.
Private-label apparel is becoming a weak spot for many retailers
JCPenney Launches Private Label Brand Developed In House by BIPOC
Sears, JCPenney & More Retailers in Dire Need of a Good Holiday
JCPenney Sets $1 Billion Program of Upgrades
JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those
J.C. Penney Names a New CEO
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JCPenney, Walmart, The Bay Invest in Private-Label Apparel
JCPenney was once a shopping giant. Can it make a comeback?
Walmart Says Own-Brand Sales Growing Amid Economic Uncertainty
Penney, Kohl's battle for the middle
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JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those
JCPenney - Wikipedia
JC Penney is banking on its portfolio of house brands to thrive again