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ASOS needed an activewear campaign that stood out from the competition. They didn’t want to go toe to toe with major sports brands by focusing on performance. They wanted something that was true to their key audience: 20somethings, who see exercise as a social and cultural activity.
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Alfons Valls – ASOS Activewear
Alfons Valls – CD / Art Director from Barcelona, based in London
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Coco Mell Fashion Stylist/Creative
ASOS: MORE REASONS TO MOVE
Presentación MIACTIVEWEAR Grupo 6A
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Alfons Valls – adidas Black Panther
Steven Barrow Marketing Manager
Alfons Valls on LinkedIn: We did this grime video with John McDonnell for the latest ASOS.com x…
ASOS: MORE REASONS TO MOVE
