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The Advertising Standards Authority (ASA) received 24 complaints that the ads' use of nudity was gratuitous and objectified women by sexualising them and "reducing them to body parts".
▷ The CONTROVERSIAL ADIDAS AD and its photo of 40 BREASTS
Adidas' Bare-Breast Sports Bra Ad Was Just Banned In The UK For Being Too 'Explicit' - Narcity
Adidas sports bra adverts that showed women's bare breasts are banned by UK ad regulator
Adidas Defends Sports Bra Advert Banned For Being 'Too Explicit
Adidas Defends Sports Bra Advert Banned For Being 'Too Explicit
Adidas sports bra advertisement banned in U.K. for 'explicit nudity' - National
girl - super woman
Adidas sports bra adverts banned over images of naked breasts following complaints - Aberdeen Live
Adidas sports bra advertisement banned in U.K. for 'explicit nudity' - National
Adidas sports bra adverts banned over bare breasts