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In 1853, Levi Strauss opened a dry goods company in San Francisco and Levi Strauss & Co. was born. Learn more about one of the world
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
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Levi's History: From 1800s Cowboy Clothes to Gen Z Status Symbol
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How Denim Became a Political Symbol of the 1960s, Arts & Culture
Levi Strauss - Wikipedia
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About Us - Levi Strauss History
Levi's jeans that sold for $76K reflect racist sentiment of 19th century : NPR
