4.8 (338) In stock
Brand Architecture - Aaker's Model, PDF, Brand
Possible Brand Architectures according to Aaker & Joachimsthaler
Customer-based Brand Equity in Digital Age: A Conceptual Approach
Brand building on the web (Aaker and Joachimsthaler, 2000, p. 237
PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University
Brand building on the web (Aaker and Joachimsthaler, 2000, p. 237
David Aaker's Brand Vision Model and how it works, part one - How
Brand identity structure (Aaker & Joachimsthaler (2000). From Figure 1
Book Discussion: Brand Leadership by David Aaker
Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics
Brand identity structure (Aaker & Joachimsthaler (2000). From
Measuring customer-based brand equity in the Iranian Lubricants
PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University
Brand architecture (Source: Aaker & Joachimsthaler, 2000: 135