Glitter Magazine ASOS Suffers Huge Brand Identity Crisis, and

The Topshop brand owner ASOS is suffering a huge brand identity crisis, and its new Q4 sales report reflects what the brand's sales will look like this coming season.

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Fashion Culture Debunked: The Lost Consumer & Brands Doing It

Asos hasn't captured the hearts of Gen Z and Gen Alpha

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The rise and fall of Asos: Has fast fashion lost its appeal?

Asos CEO on tackling its mounting losses: 'I look into the sky every

Asos launches shake-up after ecommerce boom deflates