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Stephen Curry has long been dedicated to making basketball accessible on and off the court, and his latest endeavor—a legacy brand powered by Under Armour—will be no different. Curry Brand, launching December 1, features footwear, apparel, and accessories backed by Under Armour’s performance product innovations. But there’s more to the brand than product— a percentage of Curry Brand’s yearly revenue will be invested in under-resourced communities. The goals are as high-achieving as his basketball records: by 2025, the Curry Brand aims to create at least 20 safe places to play, support 125 programs that impact young athletes, and deliver opportunities to train more than 15,000 coaches—making an overall impact on more than 100,000 youth. From a young age, Curry grew up surrounded by the power of sport and community. While playing in the NBA for the Charlotte Hornets, his father Dell Curry became increasingly active in the North Carolina community, and established The Dell Curry Foundation to support youth in the area. While Stephen has followed in his father’s footsteps building a prolific career in professional basketball, he’s also done so as a philanthropist, making it a priority to give back to the community with he and his wife Ayesha’s youth-focused family foundation, Eat. Learn. Play.
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