Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social

The reality star’s shapewear empire is expected to report over $400m in sales for 2022. We catch up with its CEO, Jens Grede, to hear how he is ready to evolve its marketing strategy.

Patrick Toland on LinkedIn: Paid social ROI is a complex issue, with a lot of marketers and their CFOs…

Brand strategy

Liza Vasileva on LinkedIn: Customer support representative - Bulgarian & English Speaking - Storytel

Brand strategy

Hannah Bowler on X: After many happy years covering the TV industry I'm taking on a new direction as senior reporter for The Drum's brand and marketing coverage. Below is a flavor of what floats my boat - pitch me at hannah.bowler@thedrum.com

Gary Reid on LinkedIn: TikTok enters the search ad market, challenging Google and Microsoft

Gary Reid på LinkedIn: #marketing #strategy #advertising #luxury #ppc #paidsocial

Gary Reid on LinkedIn: #marketing #strategy #advertising #luxury #ppc #paidsocial

Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social

Liza Vasileva on LinkedIn: Great stories coming to Thailand!