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6.1 The Logic of Maximizing Behavior – Principles of Economics

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Unleashing Rational Behavior: The Art of Maximizing Utility - FasterCapital

1.6 Theory of Consumer Behavior Blog posts: Utility Theory of Consumer Behavior (AP only unit) Total Utility and Marginal Utility Utility Maximization. - ppt download

Principles of Microeconomics: An Integrative Approach 9783319575896, 3319575899

22.2 Aggregate Demand and Aggregate Supply: The Long Run and the Short Run – Principles of Economics

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The Logic of Maximizing Behavior

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6.1 Chapter 7 – The Theory of Consumer Behavior  The Theory of Consumer behavior provides the theoretical basis for buyer decision- making and the foundation. - ppt download